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Introduction

Social media is a powerful tool that can be used for a variety of purposes, including SEO. However, there is some debate over whether or not social media actually works for SEO.

Some people believe that social media is essential for brand visibility and business success. They argue that social media can help you reach new customers, build relationships with existing customers, and drive traffic to your website.

Others believe that social media is a waste of money, effort, and time. They argue that social media is not a direct ranking factor in Google’s search algorithm, and that the time and resources spent on social media could be better spent on other SEO activities.

The truth is that social media can be a valuable tool for SEO, but it depends on your industry and how you use it. If you are able to create high-quality content that is relevant to your target audience and you are able to promote it effectively on social media, then social media can help you improve your website’s ranking in search results and drive more traffic to your website.

Does Social Media Help SEO | The Dental Climb
However, if you are not able to create high-quality content or you are not able to promote it effectively on social media, then social media will likely not have a significant impact on your SEO results.
Regardless, having high quality content isnt the determinant to social media working for you. While quality content is good to have on social media, it again depends on what your business provides more than anything. Some products/services require social media as a key method of promotion, while others, usually service based agencies, will not need social media and instead focus primarily on SEO endeavors.

In this article, we will discuss the benefits of using social media for SEO, the best social media platforms for SEO, and how to use social media for SEO effectively. We will also discuss the types of businesses that can benefit from using social media for SEO and the types of businesses that will likely not see a significant impact from social media.

What companies does social media benefit?

Social Media Benefits SEO:馃Ψ

  • Increased brand awareness and visibility:聽When you share high-quality content on social media, you are making it more likely that people will find and learn about your business. A study by Sprout Social found that 63% of social media users say they have discovered a new brand through social media.
  • Increased website traffic:聽Social media posts can be a great way to drive traffic to your website. A study by Hootsuite found that 53% of social media users click on links in social media posts.
  • Improved SEO results:聽Social media can help to improve your website’s SEO results by increasing brand awareness, driving website traffic, and generating backlinks. A study by Moz found that social media signals are a ranking factor in Google’s search algorithm.
  • Increased sales:聽Social media can help to increase sales by driving traffic to your website and generating leads. A study by Shopify found that social media is the most effective channel for driving traffic to e-commerce websites.
Does Social Media Help SEO | The Dental Climb

Which businesses benefit from social media and why/how

Theoretically, one can claim that all businesses are able to “benefit” from social media SEO benefits, but some businesses are optimized better for it than others and I will be going over what types of institutions in particular excel from it.

E-commerce businesses are one of the types of businesses that benefit the most from social media SEO. E-commerce businesses can use social media to promote their products and services, drive traffic to their website, and generate sales.

A study by Social Media Examiner found that 73% of marketers say that social media has been “somewhat effective” or “very effective” for their business in terms of increasing sales.

For example, the clothing brand ASOS uses social media to promote its products and drive traffic to its website. ASOS has a strong social media presence, with over 13 million followers on Instagram and over 11 million followers on Twitter. ASOS regularly shares photos and videos of its products on social media, and it also uses social media to promote its sales and discounts.

Does Social Media Help SEO | The Dental Climb

Why e-commerce businesses are the best for social media SEO

E-commerce businesses are the best for social media SEO because people are more likely to purchase leisure/past time products that appeal to their convenient biases when they come across them promoted on social media. Most people on social media are traversing through said apps to have fun, and seeing something they are fond of being promoted will likely incline them to go out of their way to purchase it.

A study by Shopify found that 82% of social media users say they are more likely to purchase from a brand they follow on social media.

Examples of e-commerce businesses that have successfully used social media:

  • Stuffed animal brands:聽Stuffed animal brands, such as Squishmallows and Jellycat, have used social media SEO to reach a large audience and generate sales. These brands regularly share photos and videos of their products on social media, and they also use social media to promote their sales and discounts.
  • Clothing apparel brands:聽Clothing apparel brands, such as ASOS and Zara, have also used social media SEO to grow their businesses. These brands regularly share photos and videos of their latest fashion trends on social media, and they also use social media to promote their sales and discounts.
  • Technological innovations:聽Technological innovation brands, such as Tesla and Apple, have also used social media SEO to generate excitement and sales for their new products. These brands regularly share photos and videos of their new products on social media, and they also use social media to promote their product launches.
SEO Vs Social Media | The Dental Climb
Real Results over the horizon

Cons Of Social Media/Who doesn't Benefit:馃Ψ

  • Time-consuming:聽Social media can be a very time-consuming platform to manage. You need to regularly create and publish high-quality content, engage with your followers, and respond to comments and messages.
  • Difficult to measure ROI:聽It can be difficult to measure the ROI of social media marketing. You can track metrics like engagement and reach, but it can be hard to tie these metrics to actual sales and conversions.
  • Negative feedback:聽Social media can be a breeding ground for negative feedback and complaints. If you don’t handle these situations carefully, they can damage your brand reputation.
Social Media SEO | The Dental Climb

Which businesses do not benefit from social media and why?

Not all businesses benefit from social media. Businesses that are not a good fit for social media include:

  • Specialists: Specialists such as doctors, dentists, lawyers, surgeons, plumbers, mechanics, and some food joints do not benefit from social media for a number of reasons. First, nobody wants to need a specialist. On social media, people are trying to get away from real-world problems and find things they like. A study by the Pew Research Center found that only 14% of social media users say they are interested in seeing content from businesses that provide services such as plumbing, electrical work, or legal advice.

  • Businesses that sell complex or expensive products or services: Businesses that sell complex or expensive products or services, such as enterprise software or industrial equipment, are unlikely to see a significant benefit from social media. This is because buyers of these products and services typically do their research online before making a purchase. They are more likely to find information about these products and services on websites like Google and LinkedIn than on social media.

  • Businesses that target a local audience: Businesses that target a local audience, such as brick-and-mortar stores and restaurants, are also unlikely to see a significant benefit from social media. This is because people are more likely to search for local businesses on Google Maps or Yelp than on social media.

chart showing SEO benefits for specialists, including increased brand awareness, more website traffic, more leads and sales, and established expertise and credibilityThe image provided directly above, if clicked on, directs you to a website that covers the sufficient SEO benefits for specialists, including enhanced brand awareness, increased website traffic, high inflow of leads and sales, and established expertise and credibility.

Why specialists do not benefit from Social Media:

  • People don’t want to be reminded of their responsibilities on social media. When people are on social media, they are trying to kick back and enjoy the ecstasy felt by scrolling endlessly through an app tailored to entertain. They don’t want to be reminded of their real-world duties, such as the fact that they will eventually need to see a dentist or have their plumbing fixed. These are forthcoming necessities that people will eventfully go out of their way to look for, hence why SEO is so important for the success of specialists in particular.
  • Specialists are hard to find on social media. Even if people are interested in finding a specialist on social media, it can be uneasy to do so. There are a wide range of social media platforms, and specialists are often scattered across different platforms.
  • People are more likely to find specialists through search engines. When people cultivate the need to find a specialist, they are more likely to use a search engine like Google than social media. Search engines are designed to index and rank websites; a key component that social media does not provide. The most important ranking factor that we, at The Dental Climb, cover in great detail and even provide for our clients are hyperlinks and the Step-by-step link creation process that is of the essence to conceptualize.

Studies that support these claims:

  • A study by the Pew Research Center found that only 14% of social media users say they are interested in seeing content from businesses that provide services such as plumbing, electrical work, or legal advice.
  • A study by Clutch found that 89% of businesses that target a local audience say that their website is their most important marketing channel.
  • A study by BrightEdge found that organic search is the top source of traffic for 68% of businesses.
Does Social Media Help SEO | The Dental Climb

So, what’s the message?

Social media can be a valuable marketing tool for many businesses, and I would go as far as to say an E-Commerce website should utilize both, but again and I cannot emphasize this enough, it is not a good fit for all businesses. Businesses that are not unlikely compatible with mass social media engagement include specialists, businesses that sell intricate or pricy products and services, and businesses that are composed specifically to target a local audience.

If you are considering using social media for your business, it is important to weigh the potential benefits and drawbacks carefully. You should also consider your target audience and where they are most likely to be found online.

If you are a dentist and are interested in learning more about dental SEO, please do not hesitate to Reach out to our SEO Organization. While we Specialize in Dental SEO, we can optimize whatever Specialist is in need of a high ranking position. We would be happy to discuss your needs and how we can help you achieve your marketing goals. With all of that said, if you are a dentist, be sure to check out our pricing details for dental SEO on our price page.

SEO Vs Social Media | The Dental Climb
Real Results over the horizon

SEO Benefits For E-Commerce Websites:馃Ψ

In addition to the benefits listed above, SEO can also benefit e-commerce businesses in a number of ways, including:

  • Increased organic traffic: SEO can help e-commerce businesses exponentially increasing the amount of organic traffic they receive from search engines. This is traffic that comes from people who are searching for products or services like yours.

  • Improved website rankings: SEO can help e-commerce businesses improve their website rankings in search engine results pages (SERPs). This means that your website will appear higher in search results, making it more likely that people will find it.

  • Increased brand awareness: SEO can help e-commerce businesses increase brand awareness. When people see your website ranking high in search results, they are more likely to maintain recollection of your brand.

  • More leads and sales: SEO can help e-commerce businesses generate more leads and sales. When people visit your website, if it is beautifully designed, there will be a newfound propensity to make a purchase if they find the products they are looking for.

Ecommerce SEO benefits chart

Study showcasing how many leads and conversions Squishmallow and other commerce brands got from SEO

A study by Shopify found that stuffed animal brand Squishmallows generated over 1 million leads and conversions from SEO in 2021. This shows that SEO can be a very effective marketing channel for e-commerce businesses.

Another study by BrightEdge found that 51% of all online traffic to stuffed animal websites comes from search engines. This shows that SEO is the most important marketing channel for stuffed animal brands.

So, should an E commerce business focus on SEO more than social media?

If you are a specialist or an e-commerce business owner, I encourage you to focus on all SEO Tools and Resources found on the internet, or derived from your own knowledge rather than social media marketing. SEO is a more effective and efficient way to reach your target audience and generate leads and sales. However, Social Media marketing is still highly effective if you fit the criteria, but in that case, it should be 1b to SEOs 1a.

YouTube SEO Benefits

Why Having a YouTube Channel Is a Necessity:馃Ψ

    • YouTube is owned by Google.聽This means that Google crawlers (bots) are more likely to index and rank videos from YouTube than from other video-sharing platforms. In addition, when you link to your YouTube channel from your website, you are essentially telling Google that your channel is a valuable source of information. This can help to improve your website’s authority and ranking in search engine results pages (SERPs).
    • YouTube is the second largest search engine in the world.聽This means that there are billions of people who are actively searching for videos on YouTube every day. By creating and uploading videos to YouTube, you can reach a large and engaged audience with your content.
YouTube search engine results page
YouTube videos can rank in Google SERPs.聽In addition to appearing in YouTube search results, videos can also rank in Google SERPs. This means that if someone searches for a keyword that is related to your video, your video may appear in the search results.
    • YouTube videos can be embedded on websites and blogs.聽This means that you can share your videos with a wider audience by embedding them on other websites and blogs. When you embed a video on another website, you are also creating a backlink to your YouTube channel. Backlinks are a signal of authority and can help to improve your website’s ranking in SERPs.
    • YouTube videos can be used to create social media content.聽You can easily create social media posts by sharing clips from your YouTube videos. This is a great way to promote your videos and drive traffic to your YouTube channel.
    • YouTube videos can help you build relationships with other businesses and influencers.聽By collaborating with other businesses and influencers on YouTube, you can reach a wider audience and build relationships that can be beneficial for your business.
    • YouTube videos can help you establish yourself as an expert in your field.聽By creating informative and engaging videos, you can position yourself as a thought leader in your industry. This can help you attract customers and clients who are looking for your expertise.
    • YouTube videos can help you increase brand awareness.聽By creating and sharing videos on YouTube, you can increase awareness of your brand among a large and engaged audience.

Social Media SEO | The Dental Climb

YouTube videos can help you generate leads and sales.聽By including calls to action in your videos, you can encourage viewers to visit your website, subscribe to your email list, or make a purchase.

In addition to the benefits listed above, having a YouTube channel can also help you to:

  • Improve your website’s dwell time
  • Increase your website’s click-through rate (CTR)
  • Reduce your website’s bounce rate
  • Build trust and credibility with potential customers

While it is empirical that you do not have to upload frequently onto YouTube in order to see some SEO benefits, it is important to occasionally add content on your channel that is relevant to your target audience. By doing so, you can attract viewers who are likely to be interested in your products or services, but remember: this is not necessarily the goal. The goal is to have your YouTube channel established, and hyperlinked from your website most notably. If you want to see YouTubes SEO benefits in all of its glory, however, then I would strongly advise to upload commonly so influencers potentially endorse your business.

Does Social Media Work SEO | The Dental Climb

FAQ

How can I use social media to promote my blog content?

To effectively promote your blog content through social media, follow these strategies that align with your SEO efforts:

  1. Optimize Your Social Profiles: Use relevant keywords in your social media profiles, such as your bio and description, to make it clear what your blog is about. This helps in search visibility.
  2. Share Engaging Content: Craft compelling and shareable blog posts. Content that resonates with your audience is more likely to be shared and discussed on social platforms.
  3. Use Hashtags: Research and incorporate relevant hashtags in your social media posts. This can expand the reach of your content to a broader audience interested in those topics.
  4. Schedule Posts: Consistency is key. Use social media scheduling tools to plan and automate your posts, ensuring a steady flow of content to keep your audience engaged.
  5. Engage with Your Audience: Respond to comments and engage in conversations on your social media posts. This fosters a sense of community and encourages more interactions.
  6. Leverage Visual Content: Visual content, such as images and videos, tends to perform well on social media. Include eye-catching visuals to accompany your blog posts.
  7. Share Teasers and Snippets: Share intriguing teasers or snippets of your blog posts to pique curiosity. Include a link to your blog for readers to access the full content.
  8. Collaborate with Influencers: Partner with social media influencers in your niche to share your blog content. Influencers can introduce your blog to their followers.
  9. Utilize Social Sharing Buttons: Make it easy for readers to share your blog posts by adding social sharing buttons to your blog.
  10. Analyze and Adjust: Regularly monitor your social media performance using analytics tools. Adjust your strategy based on the content that gets the most engagement and shares.

Can social media help build backlinks?

Certainly, using social media to promote your blog content is a valuable strategy that can significantly boost your online presence. The impact of your efforts may vary depending on your niche and business type. However, for most businesses, social media promotion can be highly effective. Here’s how you can do it:

  1. Create Engaging Posts: Craft compelling and visually appealing social media posts that introduce your blog content. Use catchy headlines and eye-catching visuals to grab your audience’s attention.
  2. Share on Multiple Platforms: Share your blog posts on various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and more. Each platform can reach a different segment of your target audience.
  3. Use Relevant Hashtags: Incorporate relevant hashtags in your posts to increase discoverability. Research popular and niche-specific hashtags that resonate with your content.
  4. Leverage Video Content: As you mentioned, YouTube plays a unique role. Consider creating short teaser videos related to your blog posts and share them on YouTube, Facebook, and Instagram. Videos are highly engaging and can improve your social media visibility.
  5. Run Contests and Giveaways: Organize social media contests or giveaways related to your blog content. Encourage users to share your content or participate in the contest for a chance to win prizes. This can increase your content’s reach.
  6. Engage with Your Audience: Respond to comments and engage with your followers. Building a community around your blog can encourage more shares and interactions.
  7. Collaborate with Influencers: Partner with influencers in your niche who can share your blog content with their followers. Influencers can help you reach a broader audience.
  8. Promote User-Generated Content: If your readers share their experiences with your blog or products, feature their content on your social media. This not only engages your audience but also creates user-generated backlinks to your blog.
  9. Schedule Posts Strategically: Use social media scheduling tools to post content at optimal times when your target audience is most active. Consistent posting keeps your audience engaged.
  10. Analyze Metrics: Monitor the performance of your social media posts using analytics tools provided by each platform. Adjust your strategy based on what works best for your audience.
  11. Repurpose Content: Repurpose your blog content into different formats, such as infographics, slideshows, or podcasts, and share them on social media. Diversifying content can attract a broader audience.
  12. Direct Link on YouTube: While YouTube itself directly influences rankings (only YouTube does this, hence why everything else is “optional”), remember to include links to your blog posts in your video descriptions. This can drive traffic from YouTube to your website.

In summary, promoting your blog through social media can be highly effective, with YouTube being a unique platform due to its direct ranking factor influence. By following these strategies, you can extend your reach, engage with your audience, and attract more traffic to your blog.

What are 5 ways to maximize SEO and social media?

Optimizing SEO and social media go hand in hand and can greatly enhance your online presence. Here are five ways to best optimize SEO and social media:

  1. Keyword Integration: Incorporate relevant keywords in your social media profiles, posts, and content. Use tools to research and find trending and long-tail keywords related to your industry. This ensures your content is discoverable by both search engines and social media users.
  2. Content Consistency: Maintain consistency in your content creation and posting schedules on both your website and social media platforms. Regular, high-quality content can improve SEO and keep your social media audience engaged.
  3. Mobile Optimization: Optimize your website and social media content for mobile devices. With the majority of users accessing platforms via mobile, mobile-friendliness is a significant ranking factor for SEO and ensures a smooth user experience on social media.
  4. Backlink Building: Actively build quality backlinks to your website. Share your content on social media and encourage users to link back to your posts. The more quality backlinks you have, the higher your website’s authority and SEO ranking.
  5. Engagement and Interaction: Interact with your audience on social media by responding to comments, messages, and actively engaging in conversations. High engagement on social media is a positive signal to search engines, while also fostering a loyal online community.

While optimizing SEO and social media are both essential, SEO optimization is often considered more critical, especially for service providers. Here’s why:

  1. Visibility and Credibility: A strong SEO strategy helps your website rank higher on search engine results pages (SERPs), improving your online visibility. When users search for services you offer, a high ranking instills trust and credibility.
  2. Targeted Traffic: SEO targets users actively searching for services, meaning your website reaches a relevant audience genuinely interested in what you provide. This targeted traffic is more likely to convert into clients or customers.
  3. Long-Term Investment: SEO is a long-term investment that continues to yield results over time. Once your website ranks well, it can maintain its position with ongoing maintenance, providing lasting benefits.
  4. Competitive Advantage: In service industries, competition is high. An optimized SEO strategy gives you an edge, as many potential clients rely on online searches to find service providers.
  5. Local SEO: For local service providers like dentists or law firms, local SEO is invaluable. It ensures your business appears in local search results, making it easy for nearby clients to find you.

In conclusion, while SEO and social media optimization are both crucial, SEO often takes precedence for service providers due to its impact on visibility, credibility, targeted traffic, and long-term benefits, providing a competitive advantage in the market.

Conclusion

SEO Vs Social Media | The Dental Climb
SEO Vs Social Media | The Dental Climb
In conclusion, while social media can be a valuable tool for some businesses, it is not a good fit for all businesses. Specialists such as doctors, dentists, lawyers, surgeons, plumbers, mechanics, certain food joints, etc. do not benefit from social media for a variety of different reasons, such as nobody wanting to be reminded of their duties on social, specialists are hard to find on social media and less likely publicized to the same extent, and people are more likely to act upon their own due diligence and discover specialists through search engines.

SEO is a much more effective way for specialists to reach their target audience. When people are looking for a specialist, they are more likely to use a search engine like Google than social media. SEO can help specialists rank higher in search results, making it more likely that people will find them.

In addition to the benefits listed above, SEO can also benefit e-commerce businesses in a number of ways, including increased organic traffic, improved website rankings, increased brand awareness, and more leads and sales.

If you are a specialist or an e-commerce business owner, I encourage you to focus on SEO rather than social media marketing. SEO is a more effective and efficient way to reach your target audience and generate leads and sales, ensuring long term growth and authority. Unless you are a stuffed animal, toy, or brand catering to adolescents to young adults, social media should be used sparingly, and even those who provide social media friendly products should also optimize SEO in order to get the full effect of your products success.

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