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Why SEO Analytics Are Essential

SEO analytics is one of the most important aspects of optimizing your search engine. Even though it may not seem like it at first, tracking your SEO analytics can help you boost your website’s traffic and ranking. How? Well, analytical tools give you accurate insight on statistical data of your website, and if the derived data is low, they will either tell you either how to fix the issue, or just what needs to be fixed in order to boost your rankings. SEO Analytics are determined by Google Crawlers, which in basic terms are Google bots that inspect your website to determine if it is noteworthy enough to rank on Google. You will notice that most of my images incorporated into this blog are depictions of Google Crawlers due to analytical studies being determined by Google Crawler Bots, so yes, the images are of established relevancy.

Simply signing up for site tools won’t give you an SEO boost overnight, but they are essential for tracking all SEO metrics over the course of your website’s lifespan. SEO is constantly changing, and while it’s important to read up on blogs from SEMrush, Ahrefs, Moz, and Google to keep up with the latest trends, some people may not have the time or energy to read lengthy articles. This is where site tools come in handy.

Site tools can tell you about all of the underlying issues with your website. They can tell you if your website is slow, if you forgot to include important alt text for your images, your backlink profile, ranking keywords, positions, competitors, and more.

Ahrefs article titled Google Search Console: A Complete SEO Guide

There are dozens of paid site tools out there, but for the sake of simplicity and convenience, I’m going to recommend four site tools that are all very effective in providing valuable SEO insights:

  • SEOptimer: This tool provides a comprehensive overview of your website’s SEO word count. This is essentially due to there being a consensus word count for every website to have in order to maximize their SEO Capabilities
  • Ahrefs: This tool is great for tracking your website strengths and weaknesses, while also finding blogs to cover. this is the only one of the 5 tools that helps you address these concerns in order to keep this blog as easy as possible.
  • GT Metrix: This site tool tracks page speed with unparalleled precision. Page speed is important to rankings, and to utilize this tool, it is very easy to understand how to not only track page speed, but also in addressing it
  • Google Search Console: This tool provides insights into how Google is indexing and ranking your website. It tells you which one of your pages have been indexed and where you are ranking for each on google. In order to track analytics. the google search console needs to be addressed first and foremost, for the only way to utilize Ahrefs and other tools is to have your website launched, a prerequisite only able to be achieved via google search console

GTmetrix tshirt

Yes, it may seem like a lot at first, but I promise you that none of these tools are difficult to understand. Once I define and simplify the effectiveness and functions of each site tool, you’ll be able to use them seamlessly.

At The Dental Climb, transparency is key, which is why I’m going to reveal all of my secrets on how to utilize site tools effectively and seamlessly. While this may slightly reduce the overall effectiveness of your SEO efforts, it’s a negligible margin that can be easily addressed once your SEO knowledge expands. By following these methods, you’ll have a well-established foundation to eventually tackle the more intricate aspects of site tools, which some SEOs never even address.

Stay with me, and let’s dive into what each of the site tools is and what exactly they cover.

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How to Use Site Tools for SEO Analytics

What I recommend during SEO:

  • Keep four tabs of each of the following SEO analytics site tools open, along with your contact platforms such as Facebook, your site’s live chat, or phone. This will allow you to easily attend to your website’s needs with easy-reference tools. These tools are especially important for beginners and experienced SEOs alike.

SEOptimer: This tool provides a comprehensive overview of your website’s SEO health and identifies any technical issues that need to be addressed. It also provides a variety of SEO analytics metrics, such as your website’s title tag, meta description, and header tags.

Ahrefs: This tool allows you to track your website’s backlinks, keyword rankings, and organic traffic. You can also use Ahrefs to analyze your competitors’ SEO strategies and perform competitive SEO analysis.

Google Search Console: This tool provides insights into how Google is indexing and ranking your website, as well as any errors that are preventing it from ranking well. You can use Google Search Console to perform technical SEO analysis and identify any issues that may be impacting your website’s SEO performance.

Google Analytics dashboard

Sure, there are other sites you may be inclined to pull up, such as:

  • Also Asked: This website gives you FAQs related to your SEO queries.
  • Google SERPs pages: These pages show what people are asking related to your SEO queries.
  • Your email: This allows you to wait for SEO blogs to present updates to you.
  • Bard AI: This tool can track long-tail keywords and help you with SEO keyword research.

However, the three SEO analytics site tools I listed above are of utmost importance and easy to navigate.

Defining what goes into each site tool and defining each facet’s function:

  • SEOptimer: This tool analyzes your website’s SEO health and provides recommendations for improvement. It also provides a variety of SEO analytics metrics, such as your website’s title tag, meta description, and header tags.
  • Ahrefs: This tool allows you to track your website’s backlinks, keyword rankings, and organic traffic. You can also use Ahrefs to analyze your competitors’ SEO strategies and perform competitive SEO analysis.
  • Google Search Console: This tool provides insights into how Google is indexing and ranking your website, as well as any errors that are preventing it from ranking well. You can use Google Search Console to perform technical SEO analysis and identify any issues that may be impacting your website’s SEO performance.
  • GTmetrix: This tool is very surface level, as all there is to it is pasting your URL into a provided box in order to get an exact analytical metric on your websites site speed; a very prominent ranking factor.

How you can use site tools for SEO analytics purposes:

  • Use SEOptimer to identify your web pages’ individual word count in order to determine if they are under-optimized or, in some cases, stuffed with excessive sums of content.
  • Use Ahrefs to track your website’s backlink profile and identify any opportunities to build new backlinks. You can also use Ahrefs to track your keyword rankings and see how you’re performing against your competitors in SEO.
  • Use Google Search Console to see how Google is indexing and ranking your website. You can also use Google Search Console to identify any errors on your website that may be preventing it from ranking well.

Ahrefs Site Audit overview

By using SEO analytics site tools effectively, you can gain valuable insights regarding your website’s SEO performance and make informed decisions about how to improve it.

keep in mind, there is no order to use them, rather, its all when you feel like its right to do so. if you feel you need a new blog to write, go on ahrefs keyword explorer. if you feel as if you need to find some internal links, go to ahrefs (i will get into this as well), and maybe your site is loading too slow and you dont know the speed,go to gtmetrix. Once you do this for some time, you will begin to see that all of these websites are holistic to another and if optimized properly, will yield substantial results

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To Kickstart The Process, Submit XML Sitemap

First and foremost, how do you submit your website to Google Search Console using Yoast SEO? This is a necessary step before you can pull up the Google Search Console tab and optimize it. Most of you here have probably already gone through the submission process, but to those who haven’t, don’t worry. I will accommodate you.

Even to those who have already submitted their websites’ sitemaps for blogs, articles, and the main page, if you deem the method I am about to go over as one of greater use than your current method, then do not hesitate to use this approach. It is far more simplistic than any method out there.

Google Search Console XML sitemap

1. Create your Google Search Console account. To do this, you just need your website URL and email verification. Now that this has been completed, you now have your Search Console account established. However, your website is still not up.

To add your website, download a plugin called “Yoast SEO” (and for the record, they have great SEO blogs that I recommend every SEO check out when given the chance). Once the plugin has been downloaded, do this:

2. Go to Yoast plugins settings. Then scroll all the way down to the very bottom of the page until you see “REST API endpoint”, “XML sitemaps”, and “IndexNow”. You will want to click on XML sitemaps, more specifically: the “View the XML sitemap” call to action. From there, you will copy each one of your sitemaps individually (this is recommended for effective SEO results).

3. Go to your Search Console profile. Navigate the left corners header navigation, and click on sitemaps. From here, paste your sitemaps URL into the space provided, and then finalize it by hitting submit. After this is done, rinse and repeat the process for your blogs and article sitemaps.

Yoast SEO XML sitemap plugin

Now that this summation is out of the way, let’s get into what one needs to refer to in order to effectively optimize the Google Search Console.

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How To Obtain Analytics From The Google Search Console:

Before we go over The core function of the Google Search Console, we have to understand what it is first

The Google Search Console First and foremost, is an official Google site tool that allows you to track your website’s ranking positions. It also tells you whether your pages are indexed, and your websites performance, which can essentially go hand in hand with web ranking position, for a good performance means  awell established ranking position. This is important in order to see if your SEO strategies derived from Ahrefs are helping you rank on the Google search engine, and if not, it gives you an indication of which pages might need more content and backlinks directed to them. To get a solid understanding of the Search Console and how to conceptualize the analytics you stumble upon, follow what I am about to tell you.

To get analytics from Google Search Console, simply refer to the Overview and URL Inspection reports. These two reports provide the most important information you need to track your website’s performance in search results, such as impressions, clicks, click-through rate (CTR), average position, top-performing keywords, and indexed pages, all of which can most seamlessly be found under those two sections (Overview and URL inspection)

Google Search Console diagram

The Overview report

This report gives you a high-level summary of your website’s performance, including impressions, clicks, CTR, and average position. You can also see your top-performing keywords and pages. Trust me, once you have clicked on overview, it isnt difficult to locate these analytics. You barley even have to click on anything other than what is presented to you at face value. This information can help you identify areas where your website is excelling and areas where you can improve.

In simplest terms: The Overview section is the first option on the left hand navigation tool. Once you have clicked on it, everything you need to navigate through will be presented to you. If you are a beginner, just focus on performance and indexing. Performance, once clicked on, will show you your websites performance stats on Googles Search Results Page (SERPs). These stats are simple: Average position, signified in orange, tells you where on average are your pages ranking. Impressions, signified in purple, tells you how many times has your website appeared on the SERPs page when people searched for that keyword, Average CTR (click through rate) in green tells you on average how many clicks is your site getting, and lastly, “clicks” colored in blue tells you how many clicks has your website is getting, which is a more concise and accurate representation of average CTR.  You can filter from what point in time you want statistics to show at the top of the overview page, the recommended interval being (most recent date) to get an accurate representation as to how your websites traction and SERP ranking is in real time. Lastly, embedded into the overview section, click on Indexing. Remember, all this area tells you is what pages are indexed and which ones aren’t.

Why do I recommend only navigating through these two areas? Simple: they direct you to other parts of the search console. Take indexing for example. Once you are on the indexing part of the search console page and click on “why aren’t pages indexed?”, you are directed to “Pages”, vindicated by looking at the right side of the Google Search Console. Now, once directed to pages, Click on one of the pages under “Examples” and then look at the right hand side of the page. What do you see? You see that you have now been directed to the “URL Inspection” sector of the header navigation. Here, you paste the URL of the page you want Google to index (find) or Re-index aka “re-evaluate” if you’ve made changes, and that is the end of it. I will go over it all in greater depth below, so if you want to be re-enlightened, I will be reciprocating what I had just gone over here.

Google Search Console dashboard

The URL Inspection tool

This tool allows you to inspect individual URLs to see how they are performing in search results and to request indexing for new pages or pages that have been updated. This tool is useful for diagnosing and fixing any issues that may be preventing your pages from ranking higher.

Indexing

To index a page or to check if a page is indexed, go to the URL Inspection tool and request and check for indexing. This is the only step necessary to index a page or speed up the indexing process.

Performance

The Performance report shows you how your website is ranking for specific keywords in search results. Search Console is determined by how well you have optimized your website, including page speed, word count, site audit issues, blog content, and backlinks.

Google Search Console image

Removals

If you have a draft page that is ranking that you do not want to rank right now, you can remove it from Google Search Console until you decide you want to bring it back. To do this, go to the Removals section and click the button to remove the page.

Tips

  • It is okay to be ranked low even for the first 6 months your website is launched. Ranking is a length on going process, so do not be discouraged if you see little improvement and some rank fluctuation.
  • Google Search Console is a necessary tool to have up on your computer at all times when working on your website or a client’s. It helps you track your position for all ranking pages and tells Google which pages to prioritize.
cool Google Search Console logo design

What to get out of Google Search Console:

In conclusion, Google Search Console is a necessary website to have open on your computer at all times when working on your website or a client’s. It helps you track your position for all ranking pages, and it gives you a way to tell Google that a page exists so that it prioritizes it ahead of your other pages. If you change how a page looks, you can request indexing so that Google sees the change quickly. Indexing is simply sending requests to Google to index your pages.

Performance, on the other hand, is where the work you derive from using Ahrefs and other site tools I mentioned to improve your content and the overall quality of your website comes into play. You need Ahrefs to determine if your site is healthy, to identify which pages to change if it is not, to determine incoming backlinks, to track your competitors’ keywords so that you can use them yourself, to obtain internal links that Ahrefs recommends, to find keywords, and more in order to see your Google Search Console rank high in the performance aspect.

Ahrefs is the key to optimization in helping your SEO analytics. This is the only way to improve your site’s performance on Google. Thus, this is why I will be going over all things Ahrefs next so that you can truly begin to understand what makes this tool so effective, and how everything else in the umbrella of SEO falls under the information you derive and track on Ahrefs. So, in simplest terms: The data on your search console is  a consequence of Ahrefs or whatever site tool you decide to use, all of which are effective in their own ways which is why it all comes down to preference in the end, but I do feel that Ahrefs is very user friendly compared to most which can allow one to more easily learn what SEO analytical study is all about.

SEO Analytics | The Dental Climb
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How Ahrefs Analytics are The Precursor Of It All:

Now, we will be directing our attention to the most important constituent in terms of SEO: Ahrefs. Ahrefs is a very popular tool in the SEO community for justifiable reasons. It can be used interchangeably with Semrush or others, but Ahrefs is attested by the majority to have a much more cohesive and easily navigable interface. This is vindicated by my own experiences when using both search engine tools, each being of equal effectiveness, but Ahrefs being the one I tend to recommend to all SEOs, kickstarting their companies and to experienced pros alike.

Ahrefs is the only tool out of the four mentioned (GTmetrix, SEOptimer, and Google Search Console) that will be obtaining SEO-driven data manually. What do I mean by this? Well, let me make it easier to understand:

Ahrefs art image

Ahrefs is the sole site tool I have mentioned that can:

  • Find keywords to center your blogs around
  • Manage your site audit/site audits’ analytical issues
  • Be provided with internal linking opportunities
  • Check to see your backlink analytical data (DR)
  • Find your competitors’ strongest pages, their ranking keywords, and even their DR onus to see if anything they’re ranking for is worthy of a blog in your eyes
  • Compare your indexed pages to your competitors’

While Ahrefs has a grander sum of components that make up the site tool, if you understand these functions instilled in Ahrefs, you will retain knowledge regarding everything that is needed to do and develop skills in effortlessly navigating through Ahrefs in all of its intricacies. But first, what areas of Ahrefs are of utmost importance?

I proclaim that the following are what you need to know, and all that they do:

Important Ahrefs analytical tool summation:

  • Site Audit
  • Keyword Explorer
  • Rank Tracker
  • Site Explorer

Site Audit:

Site Audit essentially just tells you all the issues your site has and what to do to better your website’s problems. The goal is to have a health score of 95 plus, with 98-100 being most quintessential. Site Audit may seem like it has a lot of information, but in reality, it doesn’t. For you only need to track two key areas of the Site Audit in order to get a good generalization as to what it does. Those two areas being “Overview” and most notably: “All Issues.” That’s genuinely it.

Ahrefs Site Audit report with a different view

As somebody who has been utilizing Ahrefs for quite some time now, studying it in all of its delecacies, it has become apparent that a lot of tabs on the Site Audit section are redundant or unnecessary to utilize, those being social media, redundant due to the Overview and All Issues tab directing you to those areas if the need to be directed occurs. There is little need, especially if you are a beginner, to memorize almost a dozen tabs when you can be directed to each and every one of them by simply going to Issues, clicking on the issue, and then being forwarded to the tab of Ahrefs deems necessary. Rectifying these issues is a very transparent process as well that Ahrefs informatically walks you through. They essentially, once the issue has been pressed by you the user, list the source of the problem and the target page with the problem. Then go and fix the issue. Once the issue has been rectified, your Site Audit score subsequently increases, improving your website’s health and long-term ranking positional authority. See how easy the Site Audit can be? It’s just a few sectors to click on with the issues right in front of you.

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How To Use Ahrefs Site Explorer:

Site Explorer is often misunderstood. Yes, it is true that it tracks your competitors’ ranking data, but it can also track yours. It works by having you paste the URL of your or your competitor’s website into the Ahrefs Site Explorer box. This will take you to the Site Explorer Overview section. On the top of this page, you will see six important aspects to understand.

To get a hands-on experience and feel for how to work Ahrefs, you can open Ahrefs Site Explorer in a separate tab and follow along with me. I will be going over the core of Site Explorer, but not all of it. This is because there is one aspect of Site Explorer that I want to associate with the Ahrefs Keyword Explorer, since both can help you find keywords.

Anyway, the key six aspects of the Site Explorer Overview are:

  1. DR (Domain Rating)
  2. Backlinks
  3. Ref domains (referring domains)
  4. Keywords
  5. Traffic

Ahrefs Site Explorer overview page

This may seem like a lot of information, but trust me, it’s not. Let me simplify it for you:

DR, backlinks, and ref domains can be interchanged. All three are related to your backlink profile. DR is essentially your or your competitor’s backlink plus referring domain profile. There is no wrong way to navigate this. If you click on “Backlinks” in the Overview section, you will see every single backlink being directed to your or your competitor’s website. And if you click on the “Backlink” header in the navigation on the left-hand side of your computer, it will take you to the domains that are sending your website backlinks.

What I recommend doing for now is, if you want to see what backlinks your website has received or what strong ones your competitor has received (that you can try using by contacting the domain), click on the backlink number at the top of your Site Explorer Overview page. Here, you will get to see not only all of the backlinks your website is receiving, but also the backlink strength (DR). Remember, DR is a combination of ref domain and backlink.

Summary: Click on “Backlinks” in the top section of the Overview page to see the backlinks coming to your website or competitor’s website (depending on which URL you pasted), as well as the DRs of the referring domains sending them over. This is a good way to see how strong your website is becoming, and how strong your competitors are.

Site Explorer: UR (URL Rating) identification

UR requires little to no effort to understand and act upon. UR is essentially your website’s slug and backlink profile to the page. URs tend to be a lot lower than DRs for many various reasons, most notably because UR is an individual page’s backlink profile versus the entire website that is DR. Picture it as if UR is one soldier versus an army that is your website, also referred to as a combination of all individual soldiers/pages.

A UR is not necessarily a fruitless metric, but it is one that does not need to be examined to the extent that a website’s DR would be. UR should be assessed here and there by simply just looking at the number onus to see if it is fluctuating or not, but focus on addressing backlinks over all things in site explorer.

Ahrefs URL Rating page

Optional Site Explorer reference: keywords

The keywords section in the Overview page is solid, but often misleading. While the positional analytical data is pristine quality, Google Search Console does it more effectively. Not only are the positions slightly more on target, but it also allows you to see all of the pages on your website currently indexed, versus that of Site Explorer. I recommend that most people I work with overlook this analytic, but since it has considerable accuracy in relation to other site tools, I deem it optional rather than one needing abolishment.

Content gap:

the only facet that I would consider addressing asides everything under the Overview umbrella is content gap. Content gap should be used to compare your website with your competitors. Once both links have been inserted, click enter to see what keywords they are ranking for that you aren’t, and once you have obtained the insight, act to create the blogs so you can start competing for more keywords and drive higher traffic.

Ahrefs Content Gap page

Site Explorer summary:

Look at the top of the Overview section and only focus on those. DR, ref domain, and backlinks can be categorized as one backlink metric, and when you click on the “Backlinks” number at the top of the Overview page, you will see the DR, backlink, and ref, so essentially, they can be referenced as the same in a way. Site Explorer also gives you other metrics such as keywords and UR, which are optional and less necessary to understand. UR can just be observed rather than acted upon, for an increase in DR will subsequently increase UR, and keywords is just a weaker

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Keyword Explorer: The Starting Point for Your Website's Success

Real Results over the horizon

Keyword Explorer is another popular tool on Ahrefs that helps you find keywords to rank for in Google search results. These keywords are often evergreen, meaning that they are not seasonal and will continue to generate traffic throughout the year.

Keyword Explorer is straightforward to use. Here’s how:

  • If you are creating a homepage or article and are a specialist, you will want to rank for keywords that your local audience searches for. For example, if you are a dentist in Miami and want to rank for the service “dental braces,” you would search for “dental braces Miami” in Keyword Explorer and then choose one of the keyword ideas to rank for.
  • If you have an e-commerce website, you may want to aim higher and focus on reaching a worldwide audience. For example, if you sell cat plushies and want to rank higher than your competitors, you would search for “cat plushies” or synonyms such as “cat plush” or “affordable cat plush.”
  • For blogs, you may want to address frequently asked questions (local and regional), informative content such as “step-by-step guide to __” or “the coffee grinding process,” and rhetorical blogs that bolster your pages’ image by claiming that you do whatever your niche does better than your competitors.

person using a keyword research tool

Keyword Explorer: The One That Starts It All

Keyword Explorer is the precursor to your website’s success. In order to create blogs, you need blog and article ideas from site tools, and in this case, Ahrefs. Keyword Explorer gives you convenient access to key topics that people are searching for, which you can then use to govern your website.

Once you have found a good keyword in Keyword Explorer, you can create an evergreen blog post on that topic and write high-quality, informative content. Once the post has been indexed, you can use Site Audit to ensure that it is technically sound and then launch it.

After the post is launched, you can use Site Explorer, Google Search Console, and Ahrefs to track its performance and analytics. All analytics are a consequence of the blog post that you find using Keyword Explorer.

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Less Notable but Effective Analytical Tools:

GTmetrix

These tools do not improve your site, but they do define the problems that need to be rectified in great detail. For example, while Ahrefs can tell you that your page or post is slow, it won’t explicitly inform you of how slow your site faithfully is. It is essential to have meticulously derived analysis in order to properly tackle the issue, which is where GTmetrix comes in. All this website does is tell you how long it takes for your website to load.

If you see the following:

  • Your time to first bite loads under a second and fully loaded time under six seconds, you have little to worry about.
  • However, if you have a time to first bite exceeding a second and a loaded time over eight seconds, then you will need to download plugins such as Smush or Hummingbird to address these concerns. But not both at the same time, for they might clash with each other and disrupt your site.
  • If your website is still slow after plugins like Smush, CSS also works and is arguably more effective. But not everybody is experienced with such methods, so I’d recommend sticking to the still very well-aimed plugins that are capable of speeding up even the most meticulously decorated websites.

GTmetrix Recommendations report

SEOptimer

SEOptimer is a useful website for a plethora of reasons. Most sites require a fee, Ahrefs included, to utilize their tools. However, SEOptimer’s word count tracker allows you to see how many words an individual web page has with no hidden costs. Kind of painstaking of them once you think about it

The consensus is to have over 500 words per page. However, I’d go as far as to say that in order to be on the safe side, start at 750 to 1000 words. This is all the website does and is needed for: to see how well you expanded the blogs or articles found from site tools.

Note that your analytical score may not show you this, but over-optimizing is said by some SEOs to be harmful to your site, just like minimal optimization. Over-optimizing is said to exceed 5000 words of stuffed content, not content that is organized, or sometimes even hidden. For example, hiding FAQs in toggles eliminates stuffing, which tells Google that your over-optimization is under great control, making the amount of content even more impressive. However, keep in mind that this is not the consensus. Some argue that over optimization is actually preferred if the content is well established. This shall always be up for debate, as both properly optimized and over optimized sites have been seen to rank, so the answer as to which is better most likely shall remain up in the air for a while.

SEOptimer Word Count Page

In Summary

These quote-on-quote “smaller” SEO tools should be utilized sparingly. Ahrefs is what composes your website, Search Console tracks positions in great detail, and GTmetrix and SEOptimer simply tell you how to improve your site audit score, or how to better the site composed solely due to Ahrefs Keyword Explorer. Therefore, these two websites would never be able to put forth their metrics if it weren’t for Ahrefs being the spearhead of it all.

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FAQ

How often should I review my SEO analytics data?

How often you should review your SEO analytics data depends on a number of factors, including:

  1. The size and complexity of your website: If you have a large and complex website, you may need to review your data more often to track your progress and identify areas where you can improve.
  2. Your SEO goals: If you are running active SEO campaigns, you may need to review your data more often to monitor your results and make adjustments as needed.
  3. Your industry: If you are in a competitive industry, you may need to review your data more often to stay ahead of the competition.

In general, it is a good rule of thumb to review your SEO analytics data at least once a month. This will give you enough time to track your progress and identify any potential problems. However, if you fall into any of the categories above, you may want to review your data more often.

Here are some specific tips for reviewing your SEO analytics data:

  1. Start by looking at your overall traffic and keyword rankings. This will give you a good overview of how your website is performing.
  2. Drill down into specific pages and sections of your website to see which ones are performing well and which ones need improvement.
  3. Look for trends in your data over time. This will help you identify what is working and what is not.
  4. Compare your data to your competitors. This will give you a better understanding of your position in the market and where you need to improve.

By reviewing your SEO analytics data on a regular basis, you can make informed decisions about your SEO strategy and improve your website’s performance in SERPs.

Which primary SEO site tool should I use?

Ahrefs is the primary SEO site tool you should use because it is the most comprehensive and powerful SEO tool available. It offers a wide range of features, including:

  1. Site audit: Ahrefs Site Audit crawls your website and identifies technical SEO issues, such as broken links, missing alt text, and duplicate content.
  2. Keyword research: Ahrefs Keyword Explorer helps you find the right keywords to target for your website. It provides a wealth of data, including search volume, keyword difficulty, and CPC.
  3. Backlink analysis: Ahrefs Backlink Checker helps you analyze your website’s backlinks and identify link building opportunities. It is the largest backlink database in the world, with over 33 trillion links indexed.
  4. Content explorer: Ahrefs Content Explorer helps you find high-quality content that you can link to or share. It provides a variety of filters, so you can find content that is relevant to your niche and has a high domain authority.
  5. Rank tracker: Ahrefs Rank Tracker helps you track your website’s rankings for specific keywords in search engines. It provides historical data, so you can see how your rankings have changed over time.

Ahrefs also offers a variety of other features, such as a competitor analysis tool, a PPC keyword research tool, and a content analysis tool.

Here are some of the reasons why Ahrefs is better than other SEO site tools:

  1. It has the largest backlink database in the world. This means that you can get a more comprehensive view of your website’s backlinks and identify more link building opportunities.
  2. It is constantly updated. Ahrefs adds new data to its database on a daily basis, so you can be sure that you are getting the most up-to-date information.
  3. It is easy to use. Ahrefs has a user-friendly interface that makes it easy to find the information you need.
  4. It is affordable. Ahrefs offers a variety of pricing plans to fit different budgets.

Overall, Ahrefs is the best SEO site tool available because it is comprehensive, powerful, easy to use, and while not affordable, more inexpensive than its competitors such as SEMrush.

How to track my websites conversion rate?

To track conversion rates in Ahrefs, you need to first integrate Ahrefs with Google Analytics. This will allow Ahrefs to pull in your conversion data from Google Analytics and display it in Ahrefs reports.

To integrate Ahrefs with Google Analytics, follow these steps:

  1. Go to Account > Integrations in Ahrefs.
  2. Click the Google Analytics tile.
  3. Click the Connect button.
  4. Select the Google Analytics account that you want to integrate with Ahrefs.
  5. Click the Allow button.

Once you have integrated Ahrefs with Google Analytics, you can start tracking conversion rates in Ahrefs. There are two ways to do this:

  1. Track conversion rates for individual keywords. To do this, go to Keywords Explorer and enter the keyword that you want to track. In the Organic SERP report, click the Conversion rate column. This will show you the conversion rate for that keyword.
  2. Track conversion rates for your entire website. To do this, go to Site Explorer and enter your website’s domain. In the Overview report, click the Conversion rate tab. This will show you the conversion rate for your entire website.

You can also track conversion rates for specific SEO campaigns. To do this, go to Rank Tracker and select the campaign that you want to track. In the Campaign Overview report, click the Conversion rate tab. This will show you the conversion rate for that campaign.

By tracking conversion rates in Ahrefs, you can see which SEO activities are driving the most conversions and make adjustments to your SEO strategy as needed.

Here are some tips for using Ahrefs to track conversion rates:

  1. Use the Conversion rate filter to narrow down your results. This can be helpful if you want to focus on specific keywords, landing pages, or SEO campaigns.
  2. Use the Date range filter to track conversion rates over time. This can help you to see how your conversion rates are changing and identify any trends.
  3. Compare your conversion rates to your competitors. To do this, go to the Competitors report in Site Explorer. This will show you how your conversion rates compare to your competitors’ conversion rates.
  4. Use the Goals report in Rank Tracker to track conversion rates for specific SEO goals. This can be helpful if you want to track the conversion rates for different types of conversions, such as newsletter signups, ebook downloads, and purchases.

By following these tips, you can use Ahrefs to track conversion rates effectively and improve your SEO strategy.

It's Time For You To Take Charge

How To Create A Hyperlink | The Dental Climb
How To Create A Hyperlink | The Dental Climb

I understand that this has been a substantial amount of information to absorb, and I empathize with the challenges it presents. However, it’s essential to recognize that this knowledge is indispensable for your future success in your chosen niche. As you continue to engage with tools like Ahrefs, you’ll find that using them becomes second nature.

Here’s my simplified perspective on what’s most crucial to grasp, based on the extensive hours I dedicated to studying these tools, both for my own use and for my clients. To begin mastering these site tools, I recommend not only taking notes and capturing what you find exemplary from the information provided in this blog but also organizing your digital workspace thoughtfully. This was a method I personally employed until SEO analytics became second nature for me.

Consider opening Ahrefs’ site explorer, site audit, and keyword explorer in separate tabs next to each other. Additionally, have GTmetrix and SEOptimer tabs at your disposal, using them as needed to address issues such as word count and page speed. Achieving SEO mastery is a journey that takes time, but it need not be an overwhelming experience when you understand the analytical aspects that underpin the SEO field.

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